
About Us
Intelligence Evolved: Our Story of
AI Transformation
We deliver powerful analytics solutions that transform complex data challenges into actionable business insights.
Our advanced technology combines sophisticated algorithms with industry expertise to help companies make better decisions faster.
We focus on tangible results: reducing operational costs, identifying new revenue opportunities, and giving our clients the competitive edge they need in today's data-rich environment.
By prioritizing business outcomes over technical complexity, we deliver solutions that directly impact your bottom line.

REDEFINING
What is Possible
We envision a world where businesses make decisions with robust information. Where guesswork is replaced with certainty, and where opportunities are identified before they become obvious.
Swarmalytics was founded on a simple but powerful belief: that the traditional approach to artificial intelligence is fundamentally limited. While most AI solutions require massive computational resources to brute-force problems, nature has already perfected elegant systems that solve complex challenges with remarkable efficiency.
Our mission is to bridge the gap between these natural systems and the digital world, creating AI solutions that are more intelligent, more efficient, and more insightful than anything that's come before.
From Observation to Innovation
The insight that sparked Swarmalytics came from a simple realization back in 1998: artificial intelligence fails when it tries to understand everything at once. As a serial entrepreneur with six companies under his belt, our founder Douglas Newell discovered that trying to build AI models that could simultaneously understand markets as different as Malibu, California and Montgomery, Alabama was fundamentally flawed. One size simply does not fit all.
The breakthrough came from necessity when traditional AI buckled under massive datasets, leading Douglas and his team to break problems into intelligent, specialized pieces rather than building one enormous model.
The results were dramatic: 15 to 25% improvement in accuracy simply by allowing AI to specialize rather than generalize.
Today, this vision has evolved into artificial swarm intelligence that mirrors nature's most successful systems—just as ant colonies solve complex problems through specialized roles and collective intelligence, Swarmalytics processes over 16,000 pieces of information for every house in America across 56 specialized segments, proving that the future of AI isn't about building bigger models, but smarter, more collaborative ones.
Who We’ve Helped







Inquisitive Minds, Collective Vision
Swarmalytics brings together a diverse team of data scientists, AI researchers, industry experts, and business strategists united by a common mission: to transform how businesses leverage data for competitive advantage.
Our multidisciplinary approach mirrors the very swarm intelligence principles that power our technology—diverse perspectives working in harmony to solve complex problems no individual could tackle alone.

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Doug Newell
Founder
Chief Executive Officer -
Dan Koehler
Founder
Chief Technology Officer -
Lucas Newell
Chief Operating Officer
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Doug Redding
Chief Financial Officer
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Jerzy Kessler
Senior Data Scientist
VP Client Relations -
Tu Nguyen
Data Scientist
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Chuyuan Xie
Data Scientist

Ready to Harness the Power of Artificial Swarm Intelligence?
Schedule a free consultation to discover how Swarmalytics can transform your business through AI-powered decision-making.